The Financial Planning Standards Council of Canada lays out the expected ethics of the best-known and most-common certification for financial planners in Canada, the Certified Financial Planner (CFP).
The FPSC's Definitions Standards and Competencies pdf lays out a laudable and crystal clear commitment to the public:
"Principle 1: client first
A financial planner shall always place
the client’s interests first"
But hold on, wait a minute, don't hold them to it, "Each principle of the Code presents the
expected behaviours of financial planners. The
Code is designed to guide professionals in their
practice but does not undertake to define the
standards of professional conduct of financial
planners for the purposes of civil liability." [red highlight mine] Such prevarication does the supposed profession more harm than good. The only good thing is that the statement is out in the open whereas a lot of the other self-styled financial planners / advisors obfuscate, and try to have the public believe the client's best interest drives the advice but in fact it is not even a hoped-for aim.